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New immersive experience by premium hair care brand allows users to create their own wearable custom digital hairstyles and accessories.
January 20, 2024
By: Lianna Albrizio
Associate Editor
Brooklyn-based, B Corp-certified hair care brand Amika has launched its first immersive virtual experience, “the Amikaverse,” on Roblox in partnership with experiential e-commerce company Obsess. As one of the first Roblox experiences by a US-based premium hair care brand, “the Amikaverse” allows users to learn about the brand as they create and share their own digital hair care products, engage in unique challenges and interact with other characters throughout...
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